NOTHING ADVERTISES A BUSINESS 24/7
as does good signage. I have been in love with neon signs since childhood when we traveled the country and chosea motel by whichever one had the most beautiful neon sign.
I have been designing neon signs for
as long as I've been a designer and have learned to negotiate the often byzantine sign codes and design review boards that cities have created in an effort to reduce what they consider signage “blight.”
What is never publicized is how a well-designed sign can substantially increase business revenues. Ultimate Outlet's monthly revenues increased from $80,000 to $100,000 after installation of their sign. And the five signs I designed and fabricated for AIDS Healthcare Foundation's pharmacies in Los Angeles, San Francisco and Florida helped revenues to increase from $.6 million dollars in 2000 to $23 million in 2003.